Bolton's Rio Mare kicks off campaign to help families in need

Bolton Group's Rio Mare tuna brand in Italy is back with its #UnTonnoPerTutti (#TunaForEveryone) campaign, which aims to support families in need, reports Il Giorno.

Up until March 19, more than 3,300 stores nationwide will participate in the initiative.

Consumers who purchase €5 ($5.40) worth of Rio Mare products and register themselves on the brand's website will donate Rio Mare tuna to food banks.

Rio Mare expects to donate hundred of thousands of cans to food banks across the country.

"This initiative created in partnership with food banks makes us very proud," said Luciano Pirovano, CSR director at Bolton Alimentari.

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