Permira-owned Birds Eye Iglo, which sells over £80 million (€119 million/$163 million) worth of fish fingers in the United Kingdom -- 80 percent of the entire market -- said Thursday it would launch a new fish finger line under the Birds Eye brand made with 100 percent Marine Stewardship Council (MSC)-certified Alaska pollock, reducing its annual cod purchases by 4,000 metric tons.
The move is part of an overall shift that will reduce cod to around 44 percent of the company's total fish raw material by next year, down from 56 percent.
"Clearly,
