However, the simple fish finger is about to get rather more sophisticated. Birds Eye is to introduce a wild salmon variety.

The company said the launch is to coincide with Prince Charles's 60th birthday on November 14 , although they would not say if the future king was a fan of fishfingers.

The move comes as a survey by the frozen food firm reveals children are developing more sophisticated palates.

Salmon is among a number of foods the 1,000 parents asked said their youngsters enjoyed.