While some NGOs and conservation groups engaged with industry to debate fisheries management, illegal, unregulated and unreported (IUU) fishing and the effects of climate change, others decided to dress up in furry fish costumes and pose naked holding a dead cod.
Consumer-directed campaigns were rife in 2009 and, in some cases, led to a positive outcome when the subject of the complaints agreed to sit down and talk things over.
However, in other cases the recipient of the demonstration was not so accommodating, leading to some fiery results.
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