Marketing seafood isn’t easy, that’s for sure. Unlike other center-of-the-plate proteins, seafood has some chronic obstacles in its way: a big one being consumers don’t know how to purchase or prepare seafood. They also lack familiarity with the range of seafood species available.
Quite, frankly, whether you are a retailer, foodservice professional or supplier, you all need some marketing help. That’s where the new Seafood Marketing Bible from Seafood International can help.
This marketing resource has 100 of the best seafood selling tips of all time. It’s easy to read, concise and will definitely provide you with marketing ideas that will give your sales the lift they need.
Our Seafood Marketing Bible is online, so it goes with you anywhere you go – on your phone, tablet, laptop, to your marketing meetings – it loves every mobile (and immobile) device.
What’s in the bible specifically? 100 tips Seafood International editors have culled from seafood professionals and our volumes of written articles, including the 400 or so digital articles we have published on the all-new Seafood International web site since March. (click www.sellmoreseafood.com to visit the site now and register so we can send you our free weekly seafood marketing newsletter.)
Tip #53, for example, explains the marketing value of Community Supported Fishery (CSF) programs. If you aren’t working with these groups, this tip will get you started.
The best thing of all is the Seafood Marketing Bible is FREE with a subscription to the all-new Seafood International web site, the leading global site for seafood marketing content.
The proper marketing of the wonderful seafood harvested and farmed around the world benefits the entire industry. Don’t you owe it to yourself, your company and the industry to arm yourself with best seafood marketing intelligence? (I hope you answered yes).
Click here to go to the Seafood Marketing Bible.
Feel free to email info@seafoodinternationaldigital.com if you would like more information or help accessing the Seafood Marketing Bible
