Australia's Northern Territory Seafood Council wants the name "barramundi" to be used exclusively for the Australian product.
The council said Australian barramundi is subject to strict production regulations and it wants overseas importers to instead use the name "Asian sea-bass" or "Asian perch," reported ABC Online.
Rob Fish, chairman of the Northern Territory Seafood Council, said 'barramundi' is an indigenous word from Australia and something needs to be done to stop foreign operators 'free-riding' on the strong barramundi reputation Australia has developed.
"People expect barramundi to from Australia," he said.
