“We’re looking into doing more retail education,” KC Dochtermann, ASMI international program director, told IntraFish.
ASMI already is pushing wild Alaska seafood in China’s higher-end restaurants, but now is focusing on the retail sector. Dochtermann (pictured in China) said ASMI is working to make sure the Alaskan products are packaged correctly and positioned well in grocery stores.
The next step is to set up educational workshops for Chinese retailers, he said.
Starting next year, ASMI will complete its launch of an online VIP section for Chinese customers, to encourage them to become a “club card” member for Alaskan seafood.
“It’s
