Members of the Alaska Seafood Marketing Institute (ASMI) are launching a marketing campaign to help increase sales of canned pink salmon following last year’s historic run.
During last week’s board meeting, ASMI members approved spending at least $212,000 (€154,980) to generate awareness of canned pink salmon and frozen fillets in the United States and northern Europe.
A spokesperson for ASMI said the board's budget of $1.5 million (€1.1 million) will eventually be spent to promote the canned and frozen fillet products.
The majority of the funding, $187,000 (€136,704) of it will be spent on the European campaign using in-store and online retail promotions.
ASMI
