The company’s Duo Bar product -- which consists of two sea bass, fresh, gutted and ready to cook -- will be sold through small supermarkets in the east of France, where there is a niche in the market because of low seafood consumption.
Supermarket chain Match -- which is based primarily in the north and east of France -- is in “close contact” to develop the product, Aquanord director Max Palladin told IntraFish.
“We saw a gap in the market here and came up with this fixed-weight, fixed-price product, with two gutted 320-gram bass in a protected atmosphere,” which gives it a nine-day shelf life, said Palladin.
“There
