Called “ingredients for extinction,” the ad ran Sunday and urges U.S.consumers to ask their Safeway stores to stop selling farmed British Columbia salmon.
Dead seals, sea lice and salmon feces are all featured in the $30,000 (€22,270) ad, purchased by the umbrella group Coastal Alliance for Aquaculture Reform (CAAR).
About 85 percent of the farmed fish produced in B.C. go to the United States, Catherine Stewart of the Living Oceans Society, one of the nine groups that form the alliance, told IntraFish.
Safeway,
