The next few weeks are critical for all seafood suppliers as they bring out the big guns to make the most of the Christmas/New Year party season.
Cut throat competition among suppliers to woo customers means product differentiation and competitive pricing become all the more important in the month of December, especially in the smoked salmon segment.
To gauge salmon's importance in the Christmas market among UK suppliers one only has to look at the flurry of increased activities: around 20 percent of smoked salmon products of an entire year is sold in the next four weeks, Young's Seafood said.
"Salmon
