Alaska salmon fish fingers give Findus France market share boost

The company holds 43.6 percent of the market, an increase of 16.8 percent since the salmon fish fingers hit the shelves in September.

“We expect the sales to go up as these figures come from before we had launched a TV advertising campaign in November,” Managing Director Matthieu Lambeaux told IntraFish.

MSC-certified Alaska salmon is being used as the raw material for the new product.

The company went away from the yellow box design used with its Alaska pollock fish finger range to an orange-pink scheme intended to “reflect the color of the salmon,” Lambeaux said.

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