The announcement the Alaska Fisheries Development Foundation (AFDF) will serve as the client for ongoing MSC certification of Alaska salmon brings to an end the long, drawn-out drama of would they or wouldn’t they?, which while exciting, was becoming tedious without the lack of a climax.
While no doubt many in the Alaska salmon industry are being dragged kicking and screaming into this, the agreement will keep the peace between the Alaska suppliers and their large retail customers.
Remember, some in the past went so far as to call the MSC an extortion ring, and even those who support ongoing certification are sure Alaska salmon doesn't need any label to tell people it’s pure and natural and a product worth consuming.
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