The krill oil was launched in December, and was the best-selling omega-3 product in Norwegian health product stores for January, according to figures from Macronova, the health product distributor.
“The omega-3 segment is a large and important part of the sales of health products,” said Gunn Elisabeth Feidje Arnesen of Norwegian healthcare retail chain Life.
“It has been a long time since the last time someone introduced a genuine innovation in this segment, and it is therefore exciting to see Superba Krill being given such a warm welcome by the consumers.”
Preliminary
