Insula-owned Fiskeriet Sverige launched a new brand, Fiskeriet, in the Swedish market, as a first step toward merging Insula’s Swedish portfolio of seafood brands, Karolina Nygren, Insula's Marketing and Innovation manager, told IntraFish.
Over the past four years, Insula has acquired brands, production companies and trading operators across Sweden, Norway, Denmark and Finland. The company is majority-owned by seafood investment company Kverva.
Fiskeriet’s product range includes fresh salmon, fish burgers and lobster. The brand was launched in two of Sweden’s well-known supermarket chains, EKO and Coop.
