Seafood suppliers Seattle Fish Co. and Niceland Seafood, a provider of Icelandic fish, are partnering with US supermarket chains King Soopers and City Market for the retail launch of fully traceable fresh Icelandic seafood in 65 store locations.
Most stores will be carrying cod, ocean perch, and Arctic charr.
“At King Soopers and City Market our vision is to serve Colorado through food inspiration and uplift," said Ron Sparks, King Soopers and City Market Meat and Seafood Merchandiser. "We are proud to partner with Niceland, who offers state-of-the-art traceability with their products, as well as the sustainability and quality our customers have come to expect when shopping our stores."
