For Grant Rosewarne, CEO of New Zealand King Salmon, being a founding member of the Global Salmon Initiative (GSI) has been a resource for helping tell a different story about farmed salmon.
"People have misinformation about aquaculture, they don't realize the incredible advantages it has to to feed a growing population," he said.
One of the biggest pieces of misinformation still plaguing the industry is how salmon farmers tackle sea lice, Rosewarne told IntraFish.
"In the northern hemisphere, it has been about correcting misinformation about antibiotics and growing practices," he said, pointing out Norway has led the way in improving aquaculture when it comes to these issues.
