The drum beat has been getting louder over the past year: land-based salmon farming, once dismissed as an economic non-starter, is now commercially viable, and this week marks a leap forward in taking the sector mainstream.

With experienced salmon farming industry analysts at major lenders including DnB and Pareto showing production costs in some cases well below conventional netpen levels, producers now have the third-party justifications they were looking for to bring more investors into the fold, and two companies just announced their intentions to make their long-time visions a commercial reality.