The product: Young’s Basa Fillets in a light tempura batter.

Purchased: Sainsbury’s

Price: £2.99 (€3.02/$4.69) -- two large fillets

IntraFish Test Kitchen Review:

Unlike many European and U.S. companies using Asian whitefish in their frozen products, Young’s goes well out of its way to highlight the fact that its basa is reared in Vietnam on the front of its package -- a bold move in the eyes of IntraFish's judges.

“Skinless boneless whole Basa fillets from the fresh waters of Vietnam, in a light tempura batter with a hint of lemon and herb,” the package says.

In that one sentence, printed just below the classic Young’s logo, the product makes direct reference to its health message and provenance -- both increasingly important with consumers.

The