King Oscar is debuting its Spanish Style Skinless & Boneless canned sardines, targeting consumers’ ever-growing love for spicy flavors.
The Norway-based premium canned seafood supplier and marketer seized the opportunity to grow its canned Skinless & Boneless sardine line after seeing sales in the category grow an astonishing 160% in a year, it said.
The new Spanish-style offering is “wild-caught, handpacked pilchard bursting with bold flavor. Packed in olive oil and delivering a subtle heat, the Spanish Style sardines also convey the distinctive vegetable crunch of pepper, cucumber, and carrot that accompanies this one of a kind item,” King Oscar explained in a statement.
