Investments in digital operations and a customer base leaning heavily towards retail helped UK-based New England Seafood International navigate the global COVID-19 pandemic, said Group CEO Dan Aherne.

The keys to getting through the pandemic, particularly in its early stages, included worker safety, preservation of cash, and the ability to adapt the business plan, the executive said during last week's Alaska Seafood Marketing Institute's (ASMI) All Hands on Deck webinar.

The rapidly developing pandemic in the early months of 2020 forced executives at New England Seafood to think and act quickly about how their products were sold.