Alaska pollock dominates Lent promotions this year, and more people know it

The slew of promotions is down in part to marketing efforts for the 'wild Alaska pollock' brand, according to the leading trade group representing the sector.

McDonald's Filet-o-Fish made with Marine Stewardship Council certified wild Alaska pollock.
McDonald's Filet-o-Fish made with Marine Stewardship Council certified wild Alaska pollock.Foto: Genuine Alaska Pollock Producers
Published 18 February 2021, 23:17Updated 19 February 2021, 14:12
FoodserviceAlaska pollockGenuine Alaska Pollock ProducersCraig MorrisMcDonald's