Young’s Seafood is kicking off 2017 with the launch of its "biggest ever multi-media advertising campaign" to support its premium Gastro brand.
Beginning Jan. 18, the multi-million pound campaign will see Young’s brand ambassador, Malcolm the Cat, return to TV screens nationwide.
The advert will show foodie Malcolm longing for the restaurant-inspired Gastro Crispy Lemon and Herb Tempura Battered Basa Fillets served up as part of the perfect date night.
"We hope this new campaign will continue to inspire people to love fish," said Yvonne Adam, marketing director at Young’s Seafood.
"With recipes created by our development Chef Serge Nollent, Gastro is perfect for the ‘date night’ occasion at home.
