Naomi Matthews is head of seafood trading at Australia retailer Woolworths. She has also worked as director of seafood operations for Canadian supermarket chain Sobeys. Matthews tell Seafood International about a successful promotion the chain recently ran and talks about the trends that are influencing Woolworths’ seafood business.

 

Tell us a little bit about how seafood fits into Woolworths grocery offerings.
As the Australian market leader, with over 900 stores across Australia, Woolworths has a seafood counter in most of our stores.