McDonald's collaborated with Mic, a news agency targeting Millenials, to launch a new branded content series. The series looks to push sustainability of McDonald's ingredients to the forefront, including the Alaska pollock used on its menu.
"McDonald's has all of its European outlets sourced from Marine Stewardship Council (MSC)-certified fisheries, Canada, the US and now Brazil," said Dan Averill, MSC senior fisheries manager, in the video.
The video is part of a series on sustainable food production called #RippleEffect.
The US fishery and single-frozen pollock is highlighted in the film as well, with Genuine Alaska Pollock Producers (GAPP) highlighting its efforts.
"GAPP
