US quick-service seafood chain Long John Silver’s debuted a new campaign this week to grow the company's reach with current and future customers through a variety of online channels. The company expects to reach "millions of consumers with its initial push."
The campaign will launch on Facebook, YouTube, Twitter and edited Vines with paid flights running into the fall. There will also be email and in store signage.
The campaign focuses on three values -- Sustainability, Quality, Family -- from three dramatic “Spoken CinemaTM” pieces performed by artist Steve Connell.
