As Seafood International Editors John Fiorillo and Avani Nadkarni learned in the Oil Change Challenge a year ago, not everyone in the seafood industry exactly practices what we preach — so the top executives at two American seafood companies decided to make things a little competitive.

Seattle-area-based Orca Bay Seafoods President and CEO Ryan Mackey and Sean O’Scannlain, president and CEO of Chicago-based Fortune Fish & Gourmet — good friends and fellow board members of the National Fisheries Institute (NFI) — decided to enlist their respective employees in a four-month Omega-3 Challenge and Heart Healthy Pledge.