American shoppers are increasingly conscious about their food choices and are willing to spend slightly more money and time to make healthy meals, according to the recently released The Why? Behind The Buy report from Florida-based sales and marketing firm Acosta.
“Today’s shopper is more educated and hyper-aware of the connection between eating well and overall health for themselves and their families,” said Colin Stewart, Senior vice president of Acosta. “As consumers shift their focus to cooking healthy meals at home, it’s important that brands and retailers appeal to these behaviors and continue to educate them about origins of food and healthier options.”
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