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Surimi seafood, according to IRI data, is the largest product segment in the overall refrigerated seafood category at US retail when measured by units sold. Photo: Trans-Ocean

Surimi seafood supplier lands Whole Foods private-label business

This is the retailer's first foray into surimi seafood under its own brand.

7 November 2019 13:33 GMT Updated 7 November 2019 19:31 GMT

By John Fiorillo

Whole Foods has chosen US-based Trans-Ocean Products to supply the retail chain’s branded surimi seafood products. This is the first foray into surimi seafood for Whole Foods under its

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Surimi seafood supplier lands Whole Foods private-label business