Boston-based Slade Gorton is one distributor benefiting from the Alaska Seafood Marketing Institute's (ASMI) new marketing partnership with Walmart.
The seafood supplier does some of the packaging for a new Walmart overwrap program, which is featuring the ASMI logo and a recipe for Alaska salmon as part of a summer promotion, company President and CEO Kim Gorton told IntraFish.
"We've been using that ASMI sticker for a couple of months now," Gorton said. "We pack the fish fresh and the sticker goes on every package with the recipe inside."
Gorton