Icelandic Seachill’s Saucy Fish brand announced Wednesday Canadian supermarket chain Loblaws will start carrying its products in the freezer aisle.
The products will be in 349 Loblaws-owned stores including Zehrs, Your Independent Grocer, Valu-Mart, Provigo, Dominion and Atlantic Superstore
"We know different international markets buy and consume seafood in different ways. We feel extremely confident that our inspirational fish and sauce combinations will brighten up the Canadian shoppers’ basket, and lighten the load on whoever’s cooking the mid-week meal," said International and Business Development Manager Paul Macis.
The
