In late July, US casual dining seafood chain Red Lobster introduced Crabfest, which offers 10 creative crab dishes for a limited time. Here, the company’s VP of supply chain, Nelson Griffin, talks to Seafood International about the promotion — and a new partnership.
Describe Crabfest — the reasoning behind it, the response from customers.
Guests come to Red Lobster to enjoy the seafood they crave — specifically lobster, crab and shrimp, which is why we feature special, limited-time events that highlight these favorite types of seafood.
