Daryl Miller, director of marketing at frozen seafood supplier SeaPak, has been with the company for a dozen years. He shared with Seafood International his thoughts on why authenticity is key to selling seafood, and the importance of creating marketing campaigns during gaps between high sales seasons.
How did you get to this position at SeaPak?
I’ve been here 3+ years. I started with [parent company] Rich [Products Corporation] as a marketing manager in 2003 and have worked on the SeaPak business for most of the last 12 years.
