Daisy Berg, seafood merchandiser at Portland-based New Seasons Market, is responsible for the sourcing, buying, promotions and seafood guidelines at the retailer, which focuses on local products. She shared with Seafood International her thoughts on what it takes to sell seafood to consumers and the most effective seafood promotion she’s ever seen.

How long have you been a seafood buyer and how did you get to your current position?
I have been the seafood buyer/merchandiser at New Seasons Market for two-and-a-half years but have worked for the company for over nine years in various roles.