Seattle-area based seafood supplier Orca Bay Seafoods wants to give its customers -- from retailers to chefs to consumers -- more flexibility.
The company is overhauling its website to be more user-friendly, but it's also launching an e-commerce site and adding new meal solutions as well.
The website, which will launch in the next week or so, will be set up as an "Orca Bay Town," where "there's a home for the home-chef, where we'll have recipes, a grocery store that shows our retail line, there's a restaurant for foodservice, a newsstand for news and articles we're featured in," Orca Bay Marketing and Communications Manager and Staff Nutritionist Lilani Estacio told IntraFish.
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