Start-up online retailer FultonFishMarket.com, which runs a warehouse in New York that delivers food across the United States within one day, expects to change Americans eating habits with its Amazon-like concept, reports Fast Company.

The company selects and buys its fish from the New York’s New Fulton Fish Market, and distributes it to restaurants and individual consumers in the country.

Although the name could lead to confusion, the site is not the official web page of the famous market.

“An order made in San Francisco will reach its destination within the same time frame as an order placed in New York,” said Mike Spindler, CEO of FultonFishMarket.com

“While