The folks at seafood firm Chicken of the Sea are looking to raise the profile of salmon in America by marketing Oct. 8 as the country’s new “National Salmon Day.”
Executives will commemorate the inaugural National Salmon Day at the company’s San Diego headquarters by accepting a City of San Diego proclamation designating the day as “National Salmon Day.” Chicken of the Sea representatives will work with Chase’s Calendar of Events, a leading reference for annual dates and observances, to formalize its national-holiday designation.
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