Quick-service seafood restaurant chain Long John Silver’s announced a new branding strategy and logo at its national convention this week.
“This brand has been around for 47 years, so we were careful to stay true to our roots and our core customers while introducing something fresh and new,” said Marilyn Nicholson, vice president of Marketing, Media & Promotions.
Long John Silver’s also gave away several first-time awards, including a Jim Patterson Founder’s Award, named after the man who founded the brand in 1969.
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