Discounter Lidl Ireland has come under fire after it wrongly used Irish food authority’s Bord Bia stamp of approval on promotional leaflets advertising one of its fish products, reports The Irish Times.
It had advertised its salmon darnes with pepper and garlic using the Bord Bia quality assurance stamp, complete with a shamrock and a tricolor. However, fish are not covered by any quality assurance scheme.
“Bord Bia monitors all uses of its registered trademark and was in communication with Lidl regarding use of the quality mark promoting a salmon product,” a spokeswoman at Bord Bia told The Irish Times.
“The
