With the timeline of rolling out a new seafood product taking up to three years and costs easily reaching well into six figures, companies innovating for both retail and foodservice are putting more and more thought and research into the work to ensure success, seafood executives tell Seafood International.
“In any new product launch, it is actually a very arduous process, and that’s why it takes so long — the cost of launching a product that fails is very serious for any company,” King & Prince Seafood’s Director of Marketing Mike Tigani told Seafood International.
