The decision of the team at Long John Silver's to release a second battered option for Lent 2017 -- on top of its top-selling classic battered cod menu staple -- was no small feat, Vice President of Marketing Marilyn Nicholson told IntraFish.

After a record-breaking 2016 Lent season, during which the fast-casual seafood chain sold 300,000 pounds of cod just during that time period, and increased same store sales by 7.9 percent from the previous Lent, the chain is feeling the pressure to deliver big numbers this year, as well.

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