Guess what Norway spent on salmon marketing last year

The Norwegian Seafood Council (NSC) spent NOK 219 million (€23.5 million/$27.8 million) on marketing salmon in 2016, a significant 23 percent jump compared with the NOK 178 million (€19.1 million/$22.6 million) it spent in 2015.

Of this total sum, France received the most attention with more than NOK 21 million (€2.3 million/$2.7 million), followed by Germany with NOK 20.6 million (€2.2 million/$2.6 million) and Spain with NOK 20.4 million (€2.2 million/$2.6 million).

The NSC spent around NOK 14 million (€1.5