Execs: Fresh tilapia in need of marketing boost to counter slumping US demand

Differentiating and promoting fresh tilapia is needed to give the product's slumping demand a boost, industry executives told IntraFish.

"Demand has been a little soft over the last year," said Regal Springs Tilapia CEO Achim Eichenlaub.

Tropical Aquaculture Products CEO John Schramm agrees, saying "domestic [US] demand for tilapia is down roughly 5 percent for the fourth year in a row, and overall tilapia imports are down across the board."

Fresh tilapia needs stronger differentiation from frozen tilapia in the marketplace, he said.

Schramm