Does former McDonald’s exec have key to successful QSR seafood chains?

Being successful in the quick-serve restaurant sector is simple, Long John Silver’s incoming COO Brian Unger told Seafood International: Know what your customers look to you for — and then perfect it.

Last week may have been his first week at the QSR seafood chain, but Unger knows a thing or two about the QSR industry: He spent 25 years at McDonalds, some of it delving into new markets in the Caribbean and Latin America. He then became the chief operating officer at Einstein Noah Restaurant Group, which is the largest bagel bakery operator in the United States, where he worked with James O’Reilly, who recently became the CEO at Long John Silver’s.

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