Clover Leaf Seafoods on Tuesday unveiled a new traceability program that will enable Canadians to trace all Clover Leaf tuna and salmon products from the ocean to their plates.
"Trace My Catch" is designed to provide consumers with an unprecedented level of transparency around the company's sourcing and production processes, Clover Leaf said.
Every Clover Leaf tuna and salmon product now features a unique code that, when entered online at CloverLeaf.ca, provides detailed information -- including the species of fish, fishing method, ocean of catch, vessel name(s) and flag(s), fishing trip dates and the location the fish was processed -- for the fish in that specific can, pouch or cup.
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