Chilean public exports promotion body ProChile has invested CLP 1.9 billion (€2.7 million/$2.9 million) into the salmon industry since 2012 and plans further investment in the coming years focusing on current markets and new channels in the Middle East, Far East and Africa, Director Alejandro Buvinic told IntraFish.

Acting through its Industry Brands Program, ProChile supports the salmon sector under the umbrella brand Salmon de Chile, promoting the attributes of the origin rather than the characteristics of each specific company.

As part of its strategy, ProChile -- which acts in cooperation with other governmental bodies such as Corfo, Subpesca and Sernapesca -- financially supports the participation of companies in international events including Seafood Expo North America, Conxemar in Spain, China Fisheries and Seafood Expo Global in Brussels.

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