By Phil Gibson

It’s time for the US seafood industry to embrace packaging technology that extends shelf life, reduces shrink, and improves sales for retailers. With the ever-increasing costs of doing business at retail, it becomes harder and harder to justify the expense of a full-service seafood counter.  Counters that produce less than $5,000 per week in sales simply can’t be profitable.  Let’s look at the numbers to see why:

  • $5,000/week = about $715/day (assuming all days are equal in sales)
  • Assume the average profit rate is 35% after accounting for ad specials, this leaves $250/day in gross profit.
  • The