The Bristol Bay Regional Seafood Development Association (BBRSDA) is launching a new, refreshed marketing campaign in the hopes of solidifying the region's reputation for sockeye salmon and making it as recognizable as the well-known Copper River salmon.

The group launched a pilot marketing project in Boulder, Colorado, last fall, which featured a new, heptagonal logo of a sockeye, and a new website.

The logo was featured on seafood wrap paper, mugs and on seafood cases, and BBRSDA representatives were on hand doing in-store demos, a Bristol Bay restaurant week with chefs and the like -- all targeted at the millennial consumer.

IntraFish