When Tine Hammernes Leopold joined Norwegian salmon supplier Salmon Brands as its new CEO in June last year, she had no easy task: building a brand in an industry still in its beginnings when it comes to marketing itself.

But after nearly nine months into the job, she's starting to see the first results -- and a big potential ahead.

"There's still a substantial challenge in the seafood industry," Hammernes Leopold, who worked in the branded consumer good industry for 20 years, told IntraFish.