Nomad Foods-owned Birds Eye announced a multimillion-pound investment into its Inspirations line, with new products and a huge marketing campaign to support it, according to The Grocer.
The Inspirations line will add panko-dusted fish fingers, lemon and herb cod fillets, and a new chicken item.
The products will get a boost from a new £5.5 million (€6.5 million/$7.2 million) campaign starting Nov. 1 and running through 2017.
The Inspirations line is worth £48 million (€56.5 million/$62.9 million), The Grocer reported.
---
For more seafood news and updates, follow us on Facebook
